Helen
Weselcouch
Terry
Creative storyteller bridging the gap between high-craft brand identity and performance-driven marketing
Two Sigma Rebrand ︎︎︎ 2021
How do you give one of the most recognizable financial sciences company in the world a new brand? By applying the scientific method, working with mathmatical precision, and providing structured yet flexible brand elements.
• Design Management
• Art Direction
• Illustration
• Animation
How do you introduce a new brand to over 1,600 scientists so they feel confident showing this new identity to the world? By breaking down each element and presenting them in a clear and rational way.
• Storyboard
• Animation
• Art Direction
